by Dom Wiseman

The latest trends indicate that customers are looking for all in one, stand-alone, fishfinder and chartplotter electronics with bigger and better displays. Lowrance, the experts in fishing electronics since 1957, are answering the call and providing just that. Following record sales of their Elite-7 Ti model during 2016, the 2017 release, the Elite-9 Ti, is tipped to surpass the global sales records of the previous model, with its bigger and better touchscreen display. Lowrance are listening to and ahead of the call of the customer and are already set to release their Elite-12 Ti model in the next 2 years, with its 12-inch screen, keeping with the future trend of big displays means better fishing for serious anglers.

The Elite Ti models all offer Grade A features including the touch screen interface, Bluetooth and wireless connectivity, Lowrance navigation technology, high-performance sonar, built-in GPS antenna and the ability to control Power-Pole shallow water anchor installations, all from the display. The state-of-the-art sonar includes CHIRP, Broadband Sounder and StructureScan HD with SideScan and DownScan Imaging. On top of the space-age sonar capability, the display allows trolling motor control and includes built-in high definition charts and waypoint sharing. The touch screen is exclusive to Lowrance, with no competitor able to match their leading-edge technology and is the most user-friendly and value for money product available on the market. Simply put, there is no other product that will allow anglers to find fish this easily and this quickly.

“We are very excited about the reception of the Elite Ti series, both by recreational and professional anglers alike,” said Leif Ottosson, CEO, Navico. “This product line hits the sweet spot of hard-hitting features and tremendous value. Our competitors are obviously taking notice, but they just can’t match our advanced technology and value. When you look at a side by side comparison, there really is no other option but Lowrance.”