by Dom Wiseman

Navico announced that it has acquired Yacht Defined Sweden AB (“Yacht Defined”). They are an award-winning technology platform within the navigation and digital switching systems area. At the same time, Navico made an investment into HOC Yachts AB (“HOC Yachts”). A start-up, high-tech custom boat designer. They will be used to showcase and validate Navico and Yacht Defined’s future developments in marine electronics, digital switching and connectivity.

Yacht Defined was established in 2016. It offers boaters an intuitive user interface for driving, living aboard and owning a boat. It acts as a central technology hub with the platform providing deep-system integration that delivers navigation display data optimization, remote control of onboard systems and entertainment, and vessel-wide over-the-air system updates. The system has been developed to make boating as intuitive as driving a car.

HOC Yachts was founded in 2014 and designs day cruisers and tenders. The key aim is to produce boats that offer unparalleled ease of operation. Their focus demands the use of the highest quality components while developing groundbreaking technology. Technology such as the Yacht Defined system plus the innovative PetestepTM hull technology. HOC Yacht’s day cruisers and tenders received praise at their international launch at the Cannes Yachting Festival and Monaco Boat Shows.


“We are pleased to welcome Yacht Defined and HOC Yachts to the Navico family,” said Leif Ottosson, Navico CEO. “Both of these companies are leading the system integration revolution with dedication to pervasive vessel connectivity and communication technologies, and ushering in a new age of unparalleled user experience. We look forward to merging their combined know-how with our Naviop digital control and monitoring systems, across our Lowrance, Simrad and B&G product offerings, to bring exciting new solutions to all aspects of the marine electronics marketplace.”

“For Yacht Defined and HOC Yachts, we believe Navico is the best industrial partner for the continued development of both our companies and validates that we have been successful in our efforts to drive innovation for the boating community,” said Håkan Lindström, co-founder of HOC Yachts.

“We look forward to fully starting commercialization and collaboration efforts with Navico to continue developing new solutions for boaters,” added Vilhelm Djurberg, co-founder and CEO of HOC Yachts.