by Tegan Lawson

Summer has arrived and with it, the expected rush of personal watercraft (PWC) sales.

Riders are being reminded to take safety seriously when out on the water and a new campaign has been launched to help drive the message home.

The program sees three industry leaders come together, BRP Sea-Doo, Yamaha WaveRunner and Kawsaki Jet Ski. They’ve partnered with AJSBA to encourage PWC user to behave responsibly.

Marine Queensland recently launched its Ride for life – PWC Smart Rider Community Safety Plan and the partnership goes a step further with the launch of the RIDE RIGHT Responsible Rider PWC Code of Conduct program that will be rolled out through dealership networks at a national level.

The trio of PWC manufacturers will provide customers with a Responsible Rider Code of Conduct leaflet that outlines responsible riding behaviours.

It covers off legal and licensing rules, as well as reminders to respect the environment and other water users, take note of weather conditions, maintain your PWC in good condition, be careful around port facilities and carry/wear the appropriate safety gear.

BRP spokesman David Heyes said it’s important customers take safety seriously.

“With new and exciting watercraft attracting newcomers to the sport, it is important that customers are aware of their responsibility to others who recreate on our waterways. This program ensures along with appropriate licensing that our customers once joining the PWC family will be accordingly, stewards of our industry,” he said.

BRP is a corporate partner and equipment supplier to Surf Life Saving Australia, and the beach safety organisation has welcomed the campaign.

Melissa King, Surf Life Saving Australia general manager of communications and business development said, “BRP and Surf Life Saving Australia have been working together to help save lives on Australian beaches since 2009. As a corporate partner and valued equipment supplier the new “RIDE RIGHT Responsible Rider” program is yet another way BRP and the industry are actively promoting safer waterways.”

Yamaha has also embraced the concept, Jason Boal agrees that the partnership is a step forward for the industry.

“We are very pleased to partner with BRP and the AJSBA on this important initiative. This is an exciting time for Yamaha WaveRunner and the PWC industry as it continues to strengthen. More people than ever in Australia are enjoying PWC’s in a myriad of ways including fishing, cruising and family fun. Along with the thrill of riding a PWC, is the responsibility to do the right thing and Yamaha believes that education is the key to courteous and safe PWC use. WIth the “RIDE RIGHT Responsible Rider” initiative we hope to ensure our customers will continue to act and promote the safe and responsible use of their PWC,” he said.

Robert Walker of Kawasaki Motors Australia said education is key to keeping safe on the water.

“Kawasaki wholly supports any initiative to increase safety on the water and is pleased to promote the “RIDE RIGHT Responsible Rider” program through its Kawasaki Jet Ski dealership network. PWC’s can offer a hight level of enjoyment for the whole family however Kawasaki also understands that proper education and understanding of the safe and proper way to use PWC’s is of paramount importance to the industry,” he said.

The leaflet will be provided to new customers as well as those taking their PWC in for a service.