by Dom Wiseman

Yamaha Motor Australia has added Short Marine to their expanding dealer network. Short Marine is located  at The Spit in Middle Harbour Sydney. Owned and run by Sam and Ryan Short, sons of the late Andrew Short,  the team at Short marine live and breathe boating and have big plans for the marina based Yamaha outboard business. They offer sales, service and warranty work across retail and commercial customers operating across SydneyHarbour.

They first opened their marine business at Fergusons Marina, The Spit in 2012, offering travel lift services, selling used boats and building a first-class service department.

“We’d been looking at expanding for 12-18 months and decided that obtaining a reputable outboard brand would be the perfect place to start.” Sam Short said.

“Being heavily involved in the service department over a four year period gave us an excellent perspective of the local market. Through this experience we identified that there was a great opportunity to sell and service Yamaha outboards in Sydney harbour.”

Short Marine have hit the ground running with Sam and Ryan building on their own solid business foundations, as well as their excellent family reputation in the marine industry, and have already sold an impressive number of new Yamaha outboards from 4hp to 250hp on new boats and repowered rigs with the fleet partnership starting in November 2016.

Short Marine plan to expand their business offering to the large commercial fleet sector operating on Sydney harbour by providing a premium mobile service.

“Yamaha have always set the benchmark when it comes to reliability, durability and fuel efficiency and are leading the industry with the release of exciting new products and innovation. So to be able to combine that with a dedicated complete service offering is a big win for commercial fleets in Sydney Harbour” Sam said.